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Custom software

Software shaped around the way you work.

We design and build focused software, integrations and automations where you have gaps and opportunities.

Tell us about the workflow or tool you want to improve. We'll use our experience to build a solution tailored to your needs.

  • 20+ years of software experience
  • Focused tools, automations and integrations
  • Clear ownership and handover
Sound familiar?

The tools you have do not fit the way you work.

Most people come to us after one of these.

A process still runs on a spreadsheet or a shared inbox

It works until someone goes on leave. Everyone agrees it should be a proper tool, but nobody has had the time to build it.

You are paying for three SaaS tools that almost fit

Each one covers part of what you need, but information still moves between them by hand. An integration or focused custom tool may close the gap.

Manual, repetitive work is eating your team's week

Data entry, follow-ups and report preparation may be good candidates for automation, depending on the systems and decisions involved.

You are considering an AI-enabled feature

Document extraction, search across internal knowledge or assisted workflows can be useful, but each needs careful scoping around accuracy, data and risk.

What we build

The kind of things we build

Examples of where custom software can help. We confirm whether it is appropriate after understanding your workflow and existing tools.

Internal tools and dashboards

Focused tools that make important information and routine tasks easier for your team to manage.

System integrations

Connecting existing software to reduce duplicate entry and manual movement of information.

Workflow automation

Automating stable, repetitive steps where doing so provides a clear operational benefit.

Improving existing builds

Reviewing and completing unfinished tools, prototypes or integrations that already have a useful foundation.

Learn more →
How it works

From conversation to live software

01 / TALK

A conversation about the workflow, the people involved and what is getting in the way. Existing products are considered before recommending a custom build.

02 / SCOPE

A clear scope, estimate and delivery approach. Work can be fixed-scope or phased when important questions still need to be resolved.

03 / BUILD

An experienced software expert leads the work, with regular check-ins and opportunities to review progress.

04 / HAND OVER

Ownership, hosting, documentation and handover are agreed as part of the scope so responsibilities are clear.

Why Rollout Labs

Experienced, practical delivery

Rollout Labs combines more than 20 years of software experience with modern development tools. Recommendations are based on the needs and constraints of each project.

  • Modern development tools support the work, with expert oversight throughout.

  • Security, hosting, backups and monitoring are discussed and scoped according to the system.

  • Ownership, accounts and handover are agreed before delivery begins.

  • Melbourne-based and founder-led, with direct communication throughout the project.

FAQ

FAQs about custom software

Straight answers to the questions most commonly asked.

What kind of things can you build? ⌄
Typical work includes focused internal tools, integrations, workflow automations and improvements to an existing build. The first step is understanding the process and whether custom development is justified.
How much does it cost? ⌄
Cost depends on the scope and uncertainty involved. After an initial conversation, we provide a clear estimate and recommend either a fixed-scope engagement or a phased approach.
Do you use AI to write the code? ⌄
Yes. We use tools such as Claude Code and Cursor where they are useful. The work remains led and reviewed by an experienced software expert.
Will I own the code and infrastructure? ⌄
Ownership and access are agreed at the start. Where practical, repositories, cloud services and related accounts are set up in your name, with documentation and handover included in the scope.
Can you take over something someone else started? ⌄
Yes. Rescuing a half-finished build, whether from another agency or a Lovable, Replit or Codex prototype, is a large part of what we do.
Can you connect the tools we already use? ⌄
Often. Integration work may involve tools such as Xero, HubSpot, Shopify or Stripe, subject to the APIs and access available in your existing systems.
Where are you based? ⌄
Melbourne, Australia. Local clients are welcome to meet in person. We also work with clients across Australia and overseas over video.
Scope your build

Tell us what's slowing you down.

Tell us what you want to improve, automate or build. We will discuss the context and suggest a sensible next step.

Response time

Within one business day

We reply within one business day. No spam, no hard sell.